You may think that your small business doesn’t need something as smart and upmarket as a slogan or tagline … but that’s where you’d be wrong. There are lots of benefits to using a slogan, and the EnCoCreative team are back to show you why.
Taglines aren’t just clever marketing lines created by writers; they fulfil certain functions that enable your business to be more easily remembered, sells it without selling, and connects people emotionally with your product. EnCoCreative has pulled together some easy-to-remember rules to help small business owners create their own.
Any creative will tell you, branding is one of the most exciting marketing design exercises you can do for your company. There are so many things to work on, so much you can say about your business in just a few words, images or notes.
Branding is the fizz in your SodaStream. It’s the Diet Coke Man. It’s the trust you have in your vacuum cleaner, and the fact that if you’re British, you’ll call that a Hoover (unless it’s a Dyson, in which case you’ll call it a Dyson (never a vacuum).
Branding is the consistent representation of your company’s values contained in every sheet of paper, every product and service, and even the way in which your customer service team operates.
Branding affects what matters most: your business’ bottom line.
97% of all customers search online first, whatever they’re looking for, even if it’s a local business, and 46% of those use their mobile phones exclusively for research purposes.
So what are the basic elements of online presence, and what is its real value?