Buzz marketing, as a way in which marketers can slip their products into the public consciousness (and therefore into the mainstream culture of that public), is a term that carries a certain number of controversies.
The question of whether or not Buzz Marketing is even a valid term in this world of digital marketing campaigns has to be asked; is it real, or is it dodo? EnCoCreative has an unusual insight into the matter, and the team decided to share the discussion because, well, you’re worth it.
When Google’s Hummingbird update was released, a lot of people thought it meant that keywords were no longer needed on web pages. EnCoCreative explains the issue in a simple way.
Search engine optimization (SEO) is undoubtedly a science, and it’s made complicated by daily updates and changes within the search engines. Google wants the world to use the ‘honesty is best’ policy, so it hit the Internet with its Hummingbird algorithm last year. With its crew of spider-bots – little programs that check and index …
If you can’t see social signals on your stats, do they really exist? If a “like” happens on a page, but search engines don’t factor it into the rankings, does this impact your SEO? It’s part of an on-going debate that has been baffling commentators and experts alike for around four years.
The tale of social signals as a site ranking factor began around 2010 when Google started hinting that soon the most important thing to search engine rankings would be social media sharing.
One in five divorces mentions social media.
While it’s safe to assume that some of those mentions are in a negative light, perhaps there’s a percentage that said “I wish he would have treated our relationship more like a properly run Facebook page.”
EnCoCreative Business Care Hub was born out of the realisation that there’s really no limit to success. That’s right. No. Limits.
So why isn’t everyone successful?
Social media is loads of fun, isn’t it? Talking to folks who are sometimes thousands of miles away, little comments, fun stuff, everything. But how does that convert into sales? Is it some kind of magic trick? How do you know that the people you’re chatting to are buying into your ideas and your ethos and most importantly, your products and services? How do you switch them on to what you’re really trying to achieve?
“If you build it, he will come.” Sure, it’s a silly, if famous, quote from the movie Field of Dreams, but when it comes to content marketing, it really works.
Build trust. Build a relationship. Build up large quantities of information that solves problems for people, and target it so that they can easily find it.
Establish a powerful structure of needs-fulfilment, genuine interest, and focused energy to create a long-term understanding that the future holds a very real abundance and prosperity that you and your customers can tap into.
Build all of that, and they will come. Or they will if you target it where they can find you.
97% of all customers search online first, whatever they’re looking for, even if it’s a local business, and 46% of those use their mobile phones exclusively for research purposes.
So what are the basic elements of online presence, and what is its real value?