Taglines rule OK! 5 rules to follow when creating your company slogan

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Taglines aren’t just clever marketing lines created by writers; they fulfil certain functions that enable your business to be more easily remembered, sells it without selling, and connects people emotionally with your product. EnCoCreative has pulled together some easy-to-remember rules to help small business owners create their own.

Make outsourcing work for you

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Outsourcing is a trend with highly pragmatic overtones, but it may not be right for every company during every stage of its life. Because outsourcing is close to the EnCoCreative heart, we’ve looked into the nitty-gritty of making an outsourcing decision. Check out our outsource style here.

Hiring an Ensemble or a One-Man Band: Companies vs. Freelancers

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So, you have decided to outsource part of your business. Next, you have to find someone to do that work. A question arises: should you hire a company or a freelancer?

You might think the answer is obvious and heavily connected to your budget, but it’s not as simple as that. The answer actually depends on a few variables.

Let’s dig deeper and see which one is better suited for your needs.