Search Engine Optimization: SEO for everyone

top tips for SEO

Search engine optimization (SEO) is undoubtedly a science, and it’s made complicated by daily updates and changes within the search engines. Google wants the world to use the ‘honesty is best’ policy, so it hit the Internet with its Hummingbird algorithm last year. With its crew of spider-bots – little programs that check and index …

Social signals for SEO: are you getting them right?

Social Signals - Image 1

If you can’t see social signals on your stats, do they really exist? If a “like” happens on a page, but search engines don’t factor it into the rankings, does this impact your SEO? It’s part of an on-going debate that has been baffling commentators and experts alike for around four years.

The tale of social signals as a site ranking factor began around 2010 when Google started hinting that soon the most important thing to search engine rankings would be social media sharing.