Social signals for SEO: are you getting them right?

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If you can’t see social signals on your stats, do they really exist? If a “like” happens on a page, but search engines don’t factor it into the rankings, does this impact your SEO? It’s part of an on-going debate that has been baffling commentators and experts alike for around four years.

The tale of social signals as a site ranking factor began around 2010 when Google started hinting that soon the most important thing to search engine rankings would be social media sharing.