Buzz marketing, as a way in which marketers can slip their products into the public consciousness (and therefore into the mainstream culture of that public), is a term that carries a certain number of controversies.
The question of whether or not Buzz Marketing is even a valid term in this world of digital marketing campaigns has to be asked; is it real, or is it dodo? EnCoCreative has an unusual insight into the matter, and the team decided to share the discussion because, well, you’re worth it.
Efficiency is a concept that gets things done. Those people who chase many ideas all at once may find that they succeed or complete very rarely. Yet efficient people get dozens of ideas and plans underway and completed in the shortest time and with the smallest expenditure of energy and money necessary. So how does …
When Google’s Hummingbird update was released, a lot of people thought it meant that keywords were no longer needed on web pages. EnCoCreative explains the issue in a simple way.
Remote business leadership can be tough and unremitting, but if it keeps your margins higher and your costs lower, can you afford to miss out?
Search engine optimization (SEO) is undoubtedly a science, and it’s made complicated by daily updates and changes within the search engines. Google wants the world to use the ‘honesty is best’ policy, so it hit the Internet with its Hummingbird algorithm last year. With its crew of spider-bots – little programs that check and index …
Cloud computing is not the newest innovation in technology – it’s been around in its current form since the mid-2000s, and has really taken off fully since around 2010. EnCoCreative works exclusively in the cloud … more on why, later.
You may think that your small business doesn’t need something as smart and upmarket as a slogan or tagline … but that’s where you’d be wrong. There are lots of benefits to using a slogan, and the EnCoCreative team are back to show you why.
Taglines aren’t just clever marketing lines created by writers; they fulfil certain functions that enable your business to be more easily remembered, sells it without selling, and connects people emotionally with your product. EnCoCreative has pulled together some easy-to-remember rules to help small business owners create their own.
Any creative will tell you, branding is one of the most exciting marketing design exercises you can do for your company. There are so many things to work on, so much you can say about your business in just a few words, images or notes.